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Poll facts & stats

7 fact-checked facts about polls, surveys and public opinion research, each with the reason behind it. 5 more are in today's round and join this page after it closes.

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The basics

What does a poll's margin of error describe?

AnswerThe range of uncertainty in its estimate

It shows how far the result may differ from the true value.

What is a straw poll?

AnswerAn informal, unofficial vote

Straw polls gauge opinion without any official force.

Going deeper

Which pollster founded the American Institute of Public Opinion in 1935?

AnswerGeorge Gallup

Gallup's name became a byword for polling.

The Literary Digest poll famously mispredicted which US presidential election?

Answer1936

Its huge but biased sample picked the wrong winner in 1936.

What is a "push poll"?

AnswerPersuasion disguised as a survey

Push polls aim to sway opinion, not measure it.

Expert level

Which 1948 newspaper headline became famous after polls called the race wrong?

AnswerDewey Defeats Truman

Truman held up the Chicago Tribune's mistaken headline.

The agree-disagree rating scale used in surveys is named after whom?

AnswerRensis Likert

Likert introduced the scale in 1932.

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